TONI&GUY, an iconic British hairstyling brand came to India with an alien philosophy – Hair Meet Wardrobe. To get fashionistas to match their wardrobe to their hair, we combined star power with brand power with interactive video with product sample, all in one luxe direct mail pack.
The invite pack went out to 125 select invitees consisting of A-list celebs, chief editors of electronic, online and print publications and Page 3 socialites. Designed like a wardrobe, it opened to a video invite from ace designer Manish Arora for the launch event. Along with sneak-peeks into his newest creations inspired by hairstyles from Toni&Guy. With it, were DIYs on hairstyling and wardrobes to match. Multiple gate-folds showcased the brand’s philosophy and featured products. Sample packs slid through a concealed drawer to round-up a complete brand experience.
DMA Echo India – Silver