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About

Designing has been a passion ever since I can remember. From the walls, furniture and human faces to brand identities and advertising campaigns, nothing excites me more than being able to use design as an art-form.

Having earned my professional degree in commercial art, I have spent the past 20 years in the world of communication. Along the way, I have lead teams that have successfully handled a host of Indian and multinational brands across various media including print, radio, TV, direct, healthcare, digital, social and yes, design.

Campaigns for clients such as Vodafone, American Express, Unilever, Wine Society of India, Merck, Reliance General Insurance, Disney Channel and ITC Hotels have earned me recognition at local and international awards including the New York Festivals, the Effies, AMEs, The DMA ECHO awards (International, Asia as well as India), Kyoorius, Envies and the Abbies, among others. I have also served on the jury of the DMA India Echo awards.

Outside the office, I get my highs photographing the nature, wildlife and local culture and studying the the design journey of coins through my personal collection that dates back to 1920.